This is a GREAT ad. It resonates at a time like this and sends the right message – thanking its workers. Bravo to @samsclub and their agency. Instead of promoting products in their stores, they used their video and television placements to connect with customers and show appreciation to their employees. This is an excellent example of a company that understands its customer and is able to execute strategic brand work at its best.

Brands once put consumers at the heart of it all. Today, many of them